As Chairman of Visit The Woodlands, Bruce helps guide the organization to help ensure long-term success.
Bruce is also a Director for The Woodlands Township where he serves on the COVID-19 Budget Task Force, the Drainage Task Force, The Woodlands Road Utility District, Ad Hoc Economic Development Committee and the Incorporation Planning Task Force.
He is the founder and president of SKR Consulting LLc. The firm provides tactical, operational and real estate advice to airline and airport clients. He is currently consulting on the International Terminal Improvement Program (ITRP) at Bush Intercontinental Airport. Before launching SKR, Bruce was employed in a variety of operational, sales and real estate roles at British Airways (BA). He retired in 2010 as Director Properties, the Americas where he was responsible for managing all of BA’s real estate assets and airport relationships in the Western Hemisphere.
Bruce and his wife Sarah have been married for thirty-one years and have been homeowners in The Woodlands since 1989. Their daughter Katelin works and resides in Houston. The Rieser family are members at Woods Edge Community Church.