The Viddy Awards, formerly the Videographer Awards, is an international awards competition that recognizes outstanding achievement in video and production skills. Winners receive a Platinum Award for exceptionally well put-together video content, or a Gold Award for projects that exceed industry standards. In the 2022 Viddy Awards competition, Visit The Woodlands won a Gold Award for their Ambassador Program.
“We’re honored to be recognized by Viddy for our Ambassador Program,” says Ashley White, Marketing Director for Visit The Woodlands. “Our team does a fantastic job sourcing qualified content creators and working with local partners to ensure this is a successful program.”
Visit The Woodlands developed the Ambassador Program as a way to increase the social presence for The Woodlands and drive travel to the destination. The 2022 Ambassador for Visit The Woodlands is Houston-based influencer, Sincerely Karin (@sincerelykarin).
Sincerely Karin (@sincerelykarin)
With quarterly scheduled visits to the destination, Karin is able to capture relevant content covering restaurants, hotels, shops, attractions, and events. After each visit, she creates high-quality Instagram Stories and Reels about The Woodlands that she shares with her nearly 150K followers, tagging Visit The Woodlands as a collaborator. Each month, Karin shares a new aspect of The Woodlands with her followers, allowing The Woodlands to remain top of mind to social audiences.
To maximize each FAM trip, Visit The Woodlands works closely with local hospitality partners to develop well-rounded itineraries that highlight unique aspects of The Woodlands. A high-level outline and itinerary gives Karin guidance on what content she needs to capture during her visit to The Woodlands, while also giving her freedom to add an authentic, creative flair to the Instagram Stories and Reels she creates. Her last four posts about The Woodlands have generated over 310K views.
"This is such an honor,” said Karin. “We owe a significant chunk of our success in this partnership to Visit The Woodlands – an organization that has been forward-thinking and allowed us the creative freedom to truly capture the magic of The Woodlands, and inspire others to travel or move there [to The Woodlands]. Every piece of content created is simply what we love to see or watch ourselves, while strategically displaying what is unique about this destination. We are so grateful for the opportunity to do so."
Content creators who are interested in becoming an Ambassador for Visit The Woodlands are encouraged to learn more about the opportunity here.