Amber Parsley
TOURISM SPECIALIST, TDM, CTA
Amber works in the Tourism Department at Visit The Woodlands, supporting initiatives aimed at enhancing tourism and fostering strong relationships with local hospitality businesses. The leisure travel hotel packages and discounts she helps create are centered around annual events, seasonal holidays and other special programming.
Managing a comprehensive database of hospitality businesses through the Simpleview CRM system ensures that these special offers are sourced, added and maintained for major marketing campaigns like National Travel and Tourism Week.
As the Visitor Services liaison with Shop at Market Street, Amber tracks visitor data and develops collaborative programs to strengthen partnerships. She also frequently engages with visitors by answering questions and offering timely information about local events.
Amber holds certifications as a Texas Destination Marketer (TDM) and Certified Tourism Ambassador (CTA), reflecting her dedication to professional excellence in the tourism industry.
Since joining Visit The Woodlands as the Social Media Coordinator in 2017, she has managed and developed content across multiple platforms. Her efforts have greatly expanded Visit The Woodlands' social presence, driving engagement and promoting The Woodlands as a premier travel destination. Before her time at Visit The Woodlands, Amber spent six years working for The Woodlands Township in various capacities and departments.
CONTACT AMBER
Amber.Parsley@visitthewoodlands.com