National Travel and Tourism Week (NTTW) is a 40+ year-old tradition that celebrates and advocates for the tourism industry in the U.S. This year, Visit The Woodlands will join destinations around the country in celebrating NTTW, May 19-25, 2024, with special events and discounts. 

"We're looking forward to participating in National Travel and Tourism Week," said Nick Wolda, President of Visit The Woodlands. "It's always a great opportunity to highlight the impact of tourism in our national, statewide, and local economy."

Fireworks over The Fountains at Waterway Square

On a national scale, tourism left a $2.8 trillion economic footprint in the U.S. last year while simultaneously supporting over 15 million American jobs. It also generated $89 billion in state and local tax revenue in 2023 that went back into communities' essential services, such as education, emergency response, public safety, and more. 

Travel and tourism also has a large economic footprint in The Woodlands. In 2022, tourism generated nearly $40 million in tax revenue for our local community. The Woodlands also experienced a record year for hotel tax revenue in 2023, surpassing 2019 levels with a record-breaking $9.6 million.

This is incredibly important in The Woodlands, because nearly 60% of The Woodlands Township's budget is comprised of Hotel Tax and Sales Tax. The revenue generated by our local tourism industry allows The Woodlands Township to keep resident and business taxes low, while also planning for future enhancements in the area that will draw in more visitors and increase quality of life for residents. 

National Travel and Tourism Week in The Woodlands, Texas


Visit The Woodlands, the official destination management organization responsible for promoting The Woodlands to drive demand for both hotel and retail tax collections, will celebrate National Travel & Tourism Week with a Pop-Up Booth at Market Street on May 23, 2024. This booth will feature more information about how tourism supports the local economy, and complimentary promotional items for guests who stop by the booth. This will coincide with Market Street's Spring Concert series, featuring live music from the band "Rapture" in Central Park.

Along with the Pop-Up on May 23, Visit The Woodlands is offering 5% off Texas TreeVentures bookings, and 5% off rentals at Riva Row and Lake's Edge Boat House. Use the code NTTW24 at check out to redeem this discount throughout the month of May. 

Learn more about National Travel and Tourism Week in The Woodlands.