Visit The Woodlands received five awards from the Texas Association of Convention and Visitors Bureau (TACVB) Idea Fair at the organization’s annual conference, which was held virtually this past week.
In the months leading up to the conference, members of TACVB are encouraged to submit campaigns and projects in up to ten categories. The Idea Fair then allows industry peers to vote for their favorite submissions. TACVB’s Idea Fair reassures the awarded convention and visitors bureaus that their marketing efforts are on track with DMO trends.
VISIT THE WOODLANDS PEOPLE'S CHOICE IDEA FAIR AWARDS
- 1st Place: Website
- 2nd Place: Cooperative Marketing
- 2nd Place: Tourism Branding & Advertising
- 3rd Place: Local Awareness
- 3rd Place: Video
“Recognition from industry peers acknowledges that Visit The Woodlands is on-track with tourism promotion and is leading the way with creative marketing ideas,” said Nick Wolda. “This positive feedback from fellow CVBs is an honor to receive.”
In their budget group, Visit The Woodlands received first place in the website category for their new, fully redesigned destination website, visitthewoodlands.com, which was launched this past June. The new website offers the most accurate and up-to-date content for both leisure travelers and meeting planners looking for information on The Woodlands as a leisure and business travel destination.
Visit The Woodlands also received second place in the Cooperative Marketing category for their in the United Airlines in-flight magazine, Hemispheres. Visit The Woodlands partnered with The Woodlands Are Economic Development Partnership to purchase advertising to complement a story in the November 2019 edition, which featured a large editorial piece highlighting Houston and surrounding areas.
In the Tourism Branding & Advertising category, Visit The Woodlands received second place for their holiday campaign, which helped bring travelers to The Woodlands during the holiday season. The campaign featured hotel packages including complementary ice rink tickets, a giveaway on social media, holiday-themed postcards and a winter edition of the Insider's Guide.
For the video category, Visit The Woodlands received third place for its new destination video, which was released this past July. The video highlights shopping, dining, entertainment and hotel properties in The Woodlands. View the video on YouTube here.
Lastly, Visit The Woodlands received a third place award in the Local Awareness category for its pop-up information booths at events in The Woodlands. Examples include the 50th Anniversary of the Moon Landing, IRONMAN Texas, The Woodlands Waterway Arts Festival and Market Street’s Fine Arts Shows.
TACVB’s Annual Conference is an opportunity for staff to have professional development and earn credits towards their Texas Destination Marketer (TDM) certification. Due to concerns surrounding COVID-19, TACVB held the annual conference virtually in an effort to support social distancing. The entire Visit The Woodlands team was able to participate and learn about what industry colleagues are doing to promote travel and tourism safely during this time.
The Texas Association of Convention & Visitor Bureaus is the largest association of CVBs in the nation and was organized in 1972 for the purpose of enhancing and encouraging the growth of the convention and visitor industry in Texas. The organization supports member organizations by providing destination marketing education and advocacy. Learn more at www.tacvb.org.