Visit The Woodlands, the official Destination Marketing Organization (DMO) of The Woodlands Township, has named Hank Reilly and Darren Munoz to its Board of Directors. The appointments were confirmed during the Board Meeting on July 15, 2026, following their appointments as General Managers of The Woodlands Resort and The Woodlands Waterway Marriott Hotel & Convention Center, respectively.
Reilly and Munoz join the Board following the departures of former Directors Jennifer Gohagan and Kim Lowe. They will serve alongside Chairman Linda Nelson, Vice Chairman Cindy Heiser, Secretary/Treasurer Cameron Klepac, Director Adam Lamb, Director Noemi Gonzalez, and Director Monique Sharp.
Hank Reilly | Photo courtesy of Hank Reilly
Darren Munoz | Photo courtesy of Darren Munoz
THE IMPACT
Visit The Woodlands is guided by a mission to establish The Woodlands, Texas, as an ideal destination for first-class business, convention, and leisure travel. As an innovative 501(c)(6) organization, the DMO works collaboratively with public and private partners to advance tourism, support economic development, and enhance the visitor experience.
Tourism spending in The Woodlands exceeds $450 million annually and serves as a significant contributor to local economic activity. One way Visit The Woodlands contributes to this impact is by driving demand for hotel occupancy, retail sales, and mixed-use beverage tax collections, which support Township services that maintain a safe, beautiful community and a low property tax rate for residents.
ABOUT HANK REILLY
Hank Reilly currently serves as General Manager of The Woodlands Resort, a 402-room Hilton Curio Collection property generating approximately $50 million in annual revenue. Since assuming leadership of the resort, he has overseen its transition into the HEI Hotels & Resorts portfolio while continuing to position the property as a leading destination for leisure travelers, meetings, conventions, and special events.
With nearly two decades of hospitality leadership experience, Hank has successfully managed resorts, convention hotels, and private clubs throughout Texas. His expertise includes hotel operations, food and beverage management, convention services, strategic planning, revenue optimization, workforce development, and organizational leadership. Throughout his career, he has consistently delivered strong financial performance, increased guest satisfaction, enhanced market share, and led successful property repositioning and brand conversion initiatives.
Hank's operational expertise and firsthand understanding of resort, convention, and leisure travel markets provide valuable insight that will support Visit The Woodlands' efforts to attract visitors, strengthen partnerships within the tourism industry, and drive economic impact throughout the community.
ABOUT DARREN MUNOZ
Darren Munoz brings more than 40 years of hospitality experience and a distinguished career with Marriott International. Effective May 2026, he assumed the role of General Manager of The Woodlands Waterway Marriott Hotel & Convention Center, one of the region's most significant convention and meeting facilities and a key driver of visitor activity in The Woodlands.
Darren began his hospitality career in 1984 as a doorman at Marriott Rancho Las Palmas Resort & Spa and steadily advanced at some of Marriott's most recognized properties. Throughout his tenure, he has successfully managed hotel openings, brand transitions, food and beverage repositioning initiatives, convention and catering operations, and large-scale hospitality teams. As General Manager of the Sheraton Fairplex Hotel & Conference Center, he led the property through significant operational challenges while fostering a culture of service that earned the hotel Marriott's "Hotel Hero" Award for extraordinary courage and contributions to the community.
His extensive experience in convention and destination-driven hospitality provides valuable perspective that will contribute significantly to the Board's strategic direction.
A COMMITMENT TO HOSPITALITY
As General Managers of two of The Woodlands' largest and most influential hotels, Hank Reilly and Darren Munoz bring more than 60 years of combined experience in the lodging, convention, and tourism industries. Their expertise aligns directly with Visit The Woodlands' objectives of increasing visitation, supporting economic development, and enhancing The Woodlands' position as a leading destination for business and leisure travel. Together, their appointments will strengthen the Board's representation of the hospitality industry, enhance collaboration between the DMO and its tourism partners, and provide strategic insight as the organization continues its efforts to promote The Woodlands.
