This April, two major sporting events are coming to The Woodlands: The Memorial Hermann IRONMAN Texas (designated as the 2023 IRONMAN Americas Championship) and the chevron championship. These two events will bring hundreds of competitors and fans to The Woodlands, generating an increase in visitor spending and hotel bookings, and creating a huge economic impact for the community. 

Over half of The Woodlands Township's budget consists of hotel tax and sales tax revenue, and big events like the chevron championship and Memorial Hermann IRONMAN Texas contribute to a large increase in sales taxes and hotel taxes. This increase in tax revenue strengthens The Woodlands Township's ability to keep property taxes down (and give residents a higher quality of life with well-maintained parks, pathways, and public activities in The Woodlands). 

IRONMAN Texas Bike Route

On April 22, 2023, triathletes from across North and South America will compete in the Memorial Hermann IRONMAN Texas, designated as this year's IRONMAN Americas competition. Recently named #1 in the Athlete Choice Awards for Best Overall Satisfaction, Best Overall Finish Line, and Best Overall Post-Race Experience, Memorial Hermann IRONMAN Texas draws over 8,000 visitors (both participants and fans) to The Woodlands each spring. 

  • 8,000+ Visitors 
  • 13,174 Hotel Room Nights
  • $2,486,842 Accommodation Expenses 
  • $7,089,483 in Direct Spending 
  • $3,497,129 in Daily Expenditures
  • $762,008 In-Town Spending by Memorial Hermann IRONMAN Texas
  • $616,445 Total Tax Revenue Generated by Memorial Hermann IRONMAN Texas
Jack Nicklaus Signature Course at The Club at Carlton Woods
ANTICIPATED ECONOMIC IMPACT: the chevron championship

The Woodlands is welcoming a new iconic event this April: the chevron championship, the first competition of the season on the LPGA Tour. This is one of the tour's five major championships, and it's going to bring over 100 of the world's top professional female golfers (and their fans) to the Jack Nicklaus Signature Course at The Club at Carlton Woods. Although this is the event's first time in The Woodlands, projections from past championships (previously held in California), guarantee that it will generate a large economic impact for The Woodlands. 

  • 6,000 Daily Average Attendance
  • 4,500 Out-of-State Visitors 
  • 9,000 Hotel Room Nights
  • $6,300,000 in Direct Spending 
  • $14,428,750 Direct Economic Impact
  • $1,288,809 Total Tax Revenue Generated by the chevron championship 
The Woodlands Waterway Tunnels at Waterway Avenue

Together, Memorial Hermann IRONMAN Texas and the chevron championship are going to create an incredible economic boost for The Woodlands. 

  • 22,174 Hotel Room Nights 
  • $27,934,214 Total Economic Impact 
  • $1,905,255 Total Tax Revenue Collected 
Click here to learn more about how tourism positively impacts the local economy.