Visit The Woodlands was recently recognized with a Silver Award for Travel & Tourism - Social Video in the Season 45 Telly Awards. The Telly Awards, which receive over 12,000 entries globally, honor excellence in video and television across all screens, including digital video and social media. Other winners in this category included Disney Experiences and Visit Laguna Beach.
"Social Media videos capture the attention of our potential leisure audience," said Ashley White, Director of Marketing for Visit The Woodlands. "By working with talented content creators, we are able to create captivating videos while making sure the story that we want to share is being told. It's an exciting achievement to have one of these videos recognized with an esteemed Telly Award."
Visit The Woodland's Social Media Coordinator, Amber George, worked with Houston influencer Karin Chen (@SincerelyKarin) to develop an Instagram Reel promoting The Woodlands Waterway Arts Festival for 2023. This was part of the Ambassador Program and one of many videos that Karin collaborated on with Visit The Woodlands after serving as 2022 Ambassador of the Year.
The Instagram Reel about The Woodlands Waterway Arts Festival received a total of 87.3k plays, 1,057 likes, 76 comments, and 83 shares. Click here to watch the Instagram Reel from @VisitTheWoodlands and @SincerelyKarin.
"The Ambassador Program is a great way to work with influencers in our area and share The Woodlands with a much larger audience," said Ashley White, Director of Marketing for Visit The Woodlands. "There's always a balance between giving these content creators direction on what to share and allowing their creativity to shine through. This Instagram Reel about The Woodlands Waterway Arts Festival is a great example of that, and we're very honored to receive a Telly Award for it."
Visit The Woodlands' Ambassador Program has received several accolades as well, including a Gold Hermes Award (2023), Platinum AVA Award (2023), and Gold Viddy Award (2022).
Content creators who are interested in becoming an Ambassador for Visit The Woodlands are encouraged to learn more about the opportunity here.
