MARKETING DIRECTOR, TDM
Ashley leads the Marketing Department which serves as the official voice for Visit The Woodlands in messaging to meeting planners, leisure travelers, media and hospitality industry partners. In this position, Ashley oversees all aspects of marketing for Visit The Woodlands including advertising, brand management, integrated marketing campaigns, media relations, online initiatives and strategic partnerships.
Ashley is a graduate of Lamar University in Beaumont, Texas with a Bachelor of Business Administration degree in Marketing. She holds a certification as a Texas Destination Marketer (TDM) from the Texas Association of Convention and Visitors Bureaus (TACVB). Ashley serves as chair for the Visit The Woodlands Marketing Committee, a group of Woodlands-area marketing professionals that collaborate to bring visitors to The Woodlands and create economic impact for the community.
Ashley is also a graduate of several community leadership programs including Leadership Montgomery County, Leadership Southeast Texas and Leadership Beaumont. She has been in the tourism industry for 14 years and has spoken at several conferences including TACVB Annual Conference, TTIA Travel & Tourism College and Simpleview Summit. She served on the Simpleview CMS User Group for two years and as a mentor for Next Generation Leadership (NGL), a partnership with Leadership Montgomery County. Ashley continues to share her knowledge and passion for the industry with her peers and is always eager to learn from others.
In her free time, Ashley enjoys spending time outdoors with her husband and 3 sons. She's a proud boy mom and is always looking for adventure and inspiration.