The Woodlands Convention & Visitors Bureau (dba Visit The Woodlands) is excited to announce the launch of its new brand identity, complete with a fresh logo designed to reflect the unique character of The Woodlands community. This rebranding initiative aims to enhance the destination’s appeal and strengthen its position as a premier travel and meeting location.
“Our new brand represents a significant step forward for Visit The Woodlands,” said Brad Bailey, Chairman for Visit The Woodlands. “We want to capture the essence of our community and invite visitors to discover all that The Woodlands has to offer—from our scenic Waterway to our vibrant cultural scene.”
The new logo features a stylized font that incorporates elements of nature, symbolizing The Woodlands’ lush landscapes and outdoor experiences. The color palette draws inspiration from the area’s natural beauty, evoking a sense of warmth and charm.
In conjunction with the logo launch, Visit The Woodlands will implement a comprehensive marketing campaign that highlights the destination’s diverse attractions, including shopping, dining, outdoor adventures, cultural events and meeting venues. The campaign aims to engage both leisure travelers and business professionals, showcasing The Woodlands as an ideal destination for events, meetings, and family getaways.
“First impressions matter, and our new brand and logo are designed to resonate with visitors even before they set foot in The Woodlands. They serve as an inviting glimpse into the vibrant community and natural beauty that awaits them," said Elizabeth Eddins, Executive Director for Visit The Woodlands. "We believe that this fresh identity will not only enhance our visibility but also embody the warmth and charm that make The Woodlands a truly exceptional destination for both leisure and business travelers.”
To celebrate this exciting new chapter, Visit The Woodlands hosted a special activation during The Woodlands 50th Anniversary Concert on Friday, October 18, 2024. Attendees had the opportunity to learn more about Visit The Woodlands and pose for a photo in front of a new mural that showcases The Woodlands many iconic attractions and offerings.
Other marketing initiatives which reflect the new branding include The Woodlands quarterly publication, Pathways Magazine. In partnership with The Woodlands Township, Visit The Woodlands has also placed branding on the back of The Woodlands Express Park and Ride motorcoaches. Key advertising placements include spots inside Minute Maid Park, home to the Houston Astros.
“Launching a new brand isn’t just about a fresh design,” said Ashley White, Director of Marketing for Visit The Woodlands. “It’s about reimagining our story and stepping boldly into the future with renewed purpose and identity."
For more information about Visit The Woodlands, please visit www.visitthewoodlands.com/about.
